Decoded Film Theory "Brewed with Love will charm

"Brewed with Love will charm readers with its magic potions

Or is the cost of uncovering it a price that no one

enraging and captivating

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Decoded Film Theory "Brewed with Love will charmI loved this book. Its a highly practical book for any modern marketer, packed with clear, compelling examples and also a glorious, enjoyable read for anyone interested in how humans make their choices. My copy is littered with underlinings and notes. Fascinating, useful, an absolute classic. Sophie Devonshire, Chief Executive, The Marketing Society Marketing is fundamentally about behaviour change. Not enormous binary switches but more subtle,